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Libro encuadernado en tapa blanda · 304 páginas
PVP: 15,50 €
ISBN 978-1-4472-8633-2
EAN 9781447286332
THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIPFull of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street.Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs ...
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