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Lafley, A.G.; Martin, Roger L.
Libro encuadernado en tapa dura · 272 páginas
PVP: 32,45 €
ISBN 9781422187395
EAN 9781422187395
Are you just playing--or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future--something that doesn't happen in most companies.Now two of today's best-known business thinkers get to the heart of strategy--explaining what it's for, how to think about ...
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