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Libro · 786 páginas
PVP: 68,63 €
ISBN 978-1-260-09211-0
EAN 9781260092110
Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to ...
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