Kay-Yut Chen
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Kay-Yut Chen; Marina Krakovsky
Secrets of the Moneylab
How Understanding People will Increase your Profits
Sensational books like "Freakonomics", "Nudge" and "The Black Swan" have introduced behavioural economics to the world, and shown us that human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them? "Moneylab" is the first book to set out what ...
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