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Libro encuadernado en tapa dura · 96 páginas
PVP: 20,65 €
ISBN 978-0-7494-7077-7
EAN 9780749470777
There are only two categories of purchases that people can make: products or services. Each, by its very nature, demands a different approach to marketing and sales. This situation is not new and indeed was highlighted in the early 1800s when French economist Jean-Baptiste Say argued that production and consumption were inseparable in services, coining ...
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