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Libro encuadernado en tapa blanda · 416 páginas
PVP: 56,25 €
ISBN 978-0-415-68373-9
EAN 9780415683739
DescriptionSocial Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs.This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-production of value, ...
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