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Libro encuadernado en tapa blanda · 288 páginas
PVP: 52,40 €
ISBN 978-0-415-63810-4
EAN 9780415638104
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their ...
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