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Libro encuadernado en tapa dura · 216 páginas
PVP: 16,00 €
ISBN 978-0-451-49671-3
EAN 9780451496713
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer clear, thoughtful insights into consumer psychology, media, audience targeting, creativity, and design. ...
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