The Rules of Contagion

Why Things Spread - and Why They Stop

The Rules of Contagion

Kucharski, Adam

Editorial Profile Books
Fecha de edición febrero 2021 · Edición nº 1

Idioma inglés

EAN 9781788160209
352 páginas
Libro encuadernado en tapa blanda
Dimensiones 129 mm x 198 mm


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P.V.P.  12,75 €

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Resumen del libro

We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed.

To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true.

Now revised and updated with content on Covid-19.




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