Editorial Harper Collins
Fecha de edición enero 2024 · Edición nº 1
Idioma inglés
EAN 9780008567552
400 páginas
Libro
encuadernado en tapa blanda
Dimensiones 129 mm x 198 mm
If you want to be a successful leader in todayâ s business world, you need to think like an activist. If you want to be a successful leader in todayâ s business world, you need to think like an activist. This urgent and essential book shows how to do just that.
The Activist Leader argues that the world needs a new kind of business leader, one that thinks differently about their role in todayâ s challenges. From climate change to inequality, the major crises facing society have become critical issues for business, and the world expects companies to step up. This is a pragmatic book.
Jon Miller and Lucy Parker show what it takes to do business in these challenging times, taking a close look at companies such as Apple, Mastercard, Nestle, Maersk, JP Morgan Chase and Walmart. Most people feel powerless when they look at the problems facing the world â but if youâ re a leader in a big business, youâ re not powerless. Whether youâ re a top executive or earlier in your working life, this book shows that thinking like an activist can have a transformative impact â for yourself, for your businesses, and for broader society.
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