Screw it, let's do it

Resumen del libro

Throughout my life I have achieved many remarkable things. Now, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals. Today, we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business.