Editorial Hodder & Stoughton
Fecha de edición enero 2019 · Edición nº 1
Idioma inglés
EAN 9781473656529
288 páginas
Libro
encuadernado en tapa blanda
Markets have long been acknowledged to be a superior mechanism for managing resources but until the advent of big data, they largely functioned better in theory than in practice. Now, as ideal markets are within reach because of vastly greater access to information, we are on the verge of a major disruption. As data becomes a more valuable asset than cash, the rules for surviving and thriving are changing.
Reinventing Capitalism is a provocative look at how data is reinventing markets and, in so doing, is ushering in an era where the firm is no longer predominant. With richer and more comprehensive information about human wants and needs, an economy powered by data offers the possibility of increased abundance, equality, and resilience. The data-driven markets that will thrive in this environment are far better than firms at organizing human endeavors, meaning that finance driven capitalism is being displaced by its more efficient, moresustainable, and more democratic disruptor: data capitalism.
Profesor en el Internet Institute de la University of Oxford y uno de los mayores expertos en el mundo de los datos masivos. Colabora como asesor en entidades como Microsoft y el Foro Económico Mundial.
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