Post Corona

Resumen del libro

THE NEW YORK TIMES BESTSELLERBestselling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world. 'Thought-provoking... As good an analysis as you could wish to read.' FINANCIAL TIMES The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, the mask-wearers and the mask-haters.

Some businesses, like Amazon and video conference software maker Zoom, woke up to find themselves crushed under an avalanche of consumer demand. Others, like the restaurant, travel, hospitality and live entertainment industries, scrambled to not become instantly obsolete. But the pandemic has not been a change agent so much as an accelerant of trends that were already well underway.

In Post Corona, Galloway outlines the contours of both crisis and opportunity that lie ahead. While the powerful tech monopolies will thrive in the disruption other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure.

Biografía del autor

Scott Galloway es profesor de Marketing en la Escuela de Negocios Stern de la Universidad de Nueva York y autor de los best sellers internacionales como Post Corona o Four: El ADN secreto de Amazon, Apple, Facebook y Google. Ha formado parte de los consejos de administración de empresas como The New York Times Company, Urban Outfitters y la Haas School of Business de Berkeley. Sus pódcast Prof G y Pivot, su blog No Mercy No Malice, y su canal de YouTube Prof G llegan a millones de personas. En 2019, Scott fundó Section4, una plataforma de educación en línea para profesionales en activo, donde enseña estrategia empresarial.