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McDonald, Malcolm; Woodburn, Diana
Libro encuadernado en tapa blanda · 496 páginas
PVP: 58,40 €
ISBN 978-0-470-97415-5
EAN 9780470974155
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the ...
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Libro encuadernado en tapa blanda
PVP: 18,80 €
ISBN 978-0-7499-3975-5
EAN 9780749939755
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Libro encuadernado en tapa blanda · 336 páginas
PVP: 18,50 €
ISBN 978-0-671-89163-3
EAN 9780671891633
Develop a Winning Investment Strategy-with Expert Advice from "The Nation's 1 Money Manager." Peter Lynch's "invest in what you know" strategy has made him a household name with investors both big and small. An important key to investing, Lynch says, is to remember that stocks are not lottery tickets. There's a company behind every stock ...
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'It seemed to me that the bees were working on the very same kinds of problems we are trying to solve. How can large, diverse groups work together harmoniously and productively? Perhaps we could take what the bees do so well and apply it to our institutions.'When Michael O'Malley first took up beekeeping he thought ...
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Libro encuadernado en tapa blanda · 224 páginas
PVP: 11,00 €
ISBN 978-0-7499-5403-1
EAN 9780749954031
When the Harvard Business Review asked Robert Sutton for suggestions for its annual list of Breakthrough Ideas, he told them that the best business practice he knew of was 'the no asshole rule'. Sutton's piece became one of the most popular articles ever to appear in the HBR. Spurred on by the fear and despair ...
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Libro encuadernado en tapa blanda · 288 páginas
PVP: 24,75 €
ISBN 978-1-4221-3344-6
EAN 9781422133446
Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with ...
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Libro encuadernado en tapa dura · 208 páginas
PVP: 24,60 €
ISBN 978-0-470-62415-9
EAN 9780470624159
In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market a New York Times bestseller with 300,000 copies in print Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks ...
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Libro encuadernado en tapa blanda
PVP: 37,85 €
ISBN 978-0-470-87641-1
EAN 9780470876411
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created ...
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Hackman, Michael; Morreale, Sherwyn P.; Shockley-Zalabak, Pamela S.
Based on IABC sponsored research in over 60 organizations, this guide provides an easy-to-administer model and instrument for measuring and managing trust in organizations. An explanation and practical applications accompany each of the model's five critical dimensions of trust: Competence, Openness and Honesty, Concern for Others, Reliability, and Identification. Using rich case examples and interviews, ...
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Libro encuadernado en tapa blanda
PVP: 18,80 €
ISBN 978-0-09-192978-7
EAN 9780091929787
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Disponibilidad inmediata (en stock)
Libro encuadernado en tapa blanda · 224 páginas
PVP: 19,50 €
ISBN 978-0-07-163803-6
EAN 9780071638036
Learn to be Happier. Week by Week. In this week-by-week guided journal, Tal Ben-Shahar offers a full year'sworth of exercises to inspire happiness every day.Using the groundbreakingprinciples of positive psychology that he taught in his wildly popularcourse at Harvard University and that inspired his worldwide bestsellerHappier, Ben-Shahar has designed a series of tools and techniques ...
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Libro encuadernado en tapa blanda · 208 páginas
PVP: 15,90 €
ISBN 978-0-14-104648-8
EAN 9780141046488
When Philip Delves Broughton abandoned his career as a successful journalist and joined Harvard Business School's prestigious MBA course, he joined 900 other would-be tycoons in a cauldron of capitalism. Two years of taxing case studies and excel shortcuts lay ahead of him, but he couldn't have told you what OCRA was, other than a ...
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Libro encuadernado en tapa blanda · 464 páginas
PVP: 54,37 €
ISBN 978-0-273-71958-8
EAN 9780273719588
"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer"My favourite management book of the last 25 years? No contest. The Rise x{0026} Fall of Strategic Planning." Tom Peters, managment guruStrategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded ...
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Libro encuadernado en tapa blanda · 384 páginas
PVP: 21,55 €
ISBN 978-0-14-311576-2
EAN 9780143115762
Sin ejemplares (se puede encargar)
Libro encuadernado en tapa blanda
PVP: 25,80 €
ISBN 978-0-07-712324-6
EAN 9780077123246
Sin ejemplares (encargos sólo en librería)
Libro encuadernado en tapa blanda · 700 páginas
PVP: 80,07 €
ISBN 978-0-07-159253-6
EAN 9780071592536
"A road map for investing that I have now been following for 57 years."--From the Foreword by Warren E. BuffettFirst published in 1934, Security Analysis is one of the most influential financial books ever written. Selling more than one million copies through five editions, it has provided generations of investors with the timeless value investing ...
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Libro encuadernado en tapa blanda · 352 páginas
PVP: 19,25 €
ISBN 978-0-553-38411-6
EAN 9780553384116
From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation.Whether youve seen it all or are just starting out, Negotiation Genius will dramatically improve your negotiating skills and confidence. Drawing on decades of behavioral research plus the experience ...
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Libro encuadernado en tapa blanda
PVP: 36,50 €
ISBN 978-0-566-07689-3
EAN 9780566076893
True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; and open questions are more effective than closed questions. All false, says Neil Rackham. He and his team studied ...
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Make no mistake, etiquette is as important in business as it is in everyday life it s also a lot more complicated. From email and phone communications to personal interviews to adapting to corporate and international cultural differences, Business Etiquette For Dummies, 2nd Edition, keeps you on your best behavior in any business situation. This ...
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