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Libro encuadernado en tapa blanda · 256 páginas
PVP: 15,50 €
ISBN 978-0-241-95822-3
EAN 9780241958223
Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?Because in business it doesn't matter what you do, it matters why you do it. Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED ...
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Libro encuadernado en tapa blanda
PVP: 19,25 €
ISBN 978-0-670-92160-7
EAN 9780670921607
Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your vision ...
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Libro encuadernado en tapa blanda · 194 páginas
PVP: 22,50 €
ISBN 978-1-904915-37-9
EAN 9781904915379
David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. This book is the distillation of all the successful Ogilvy concepts, tactics and techniques.
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Libro encuadernado en tapa dura · 272 páginas
PVP: 28,00 €
ISBN 978-0-470-65171-1
EAN 9780470651711
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Libro encuadernado en tapa blanda · 272 páginas
PVP: 11,60 €
ISBN 978-0-00-735054-4
EAN 9780007350544
From the author of You Are Awesome: Find Your Confidence and Dare to be Brilliant at (Almost) Anything Essential reading for an astounding summer of sport; If you've ever wondered what makes a champion, Bounce has the answer. What are the real secrets of sporting success, and what lessons do they offer about life? Why ...
más informaciónDisponibilidad inmediata (en stock)
Libro encuadernado en tapa blanda
PVP: 19,10 €
ISBN 978-0-14-311875-6
EAN 9780143118756
Since it was first published in 1981, Getting to Yes has become a central book in the Business Canon: the key text on the psychology of negotiation. Its message of principled negotiations finding acceptable compromise by determining which needs are fixed and which are flexible for negotiating parties has influenced generations of businesspeople, lawyers, educators ...
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Libro encuadernado en tapa blanda · 368 páginas
PVP: 45,50 €
ISBN 978-0-470-63239-0
EAN 9780470632390
A detailed look at one of the most underestimated aspects of trading-selling In The New Sell and Sell Short, Second Edition, Dr. Alexander Elder explains how to exit a stock at the right time and how to initiate a short position to profit from a stock that is showing weakness. Often overlooked, selling properly enables ...
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Libro encuadernado en tapa blanda · 248 páginas
PVP: 26,20 €
ISBN 978-0-7735-3863-4
EAN 9780773538634
In the context of recent financial upheavals and ongoing uncertainty, Peter Cundill's wise and frequently funny reflections are more important than ever. In a seamlessly assembled narrative drawn from interviews, speeches, and exclusive access to the daily journal Cundill kept for forty-five years, Christopher Risso-Gill outlines Cundill's investment approach and provides accounts of his investments ...
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McDonald, Malcolm; Woodburn, Diana
Libro encuadernado en tapa blanda · 496 páginas
PVP: 58,40 €
ISBN 978-0-470-97415-5
EAN 9780470974155
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the ...
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Libro encuadernado en tapa blanda
PVP: 18,80 €
ISBN 978-0-7499-3975-5
EAN 9780749939755
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Libro encuadernado en tapa blanda · 336 páginas
PVP: 18,50 €
ISBN 978-0-671-89163-3
EAN 9780671891633
Develop a Winning Investment Strategy-with Expert Advice from "The Nation's 1 Money Manager." Peter Lynch's "invest in what you know" strategy has made him a household name with investors both big and small. An important key to investing, Lynch says, is to remember that stocks are not lottery tickets. There's a company behind every stock ...
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'It seemed to me that the bees were working on the very same kinds of problems we are trying to solve. How can large, diverse groups work together harmoniously and productively? Perhaps we could take what the bees do so well and apply it to our institutions.'When Michael O'Malley first took up beekeeping he thought ...
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Libro encuadernado en tapa blanda · 224 páginas
PVP: 11,00 €
ISBN 978-0-7499-5403-1
EAN 9780749954031
When the Harvard Business Review asked Robert Sutton for suggestions for its annual list of Breakthrough Ideas, he told them that the best business practice he knew of was 'the no asshole rule'. Sutton's piece became one of the most popular articles ever to appear in the HBR. Spurred on by the fear and despair ...
más informaciónDisponibilidad inmediata (en stock)
Libro encuadernado en tapa blanda · 288 páginas
PVP: 24,75 €
ISBN 978-1-4221-3344-6
EAN 9781422133446
Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with ...
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Libro encuadernado en tapa dura · 208 páginas
PVP: 24,60 €
ISBN 978-0-470-62415-9
EAN 9780470624159
In 2005, Joel Greenblatt published a book that is already considered one of the classics of finance literature. In The Little Book that Beats the Market a New York Times bestseller with 300,000 copies in print Greenblatt explained how investors can outperform the popular market averages by simply and systematically applying a formula that seeks ...
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Libro encuadernado en tapa blanda
PVP: 37,85 €
ISBN 978-0-470-87641-1
EAN 9780470876411
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created ...
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Hackman, Michael; Morreale, Sherwyn P.; Shockley-Zalabak, Pamela S.
Based on IABC sponsored research in over 60 organizations, this guide provides an easy-to-administer model and instrument for measuring and managing trust in organizations. An explanation and practical applications accompany each of the model's five critical dimensions of trust: Competence, Openness and Honesty, Concern for Others, Reliability, and Identification. Using rich case examples and interviews, ...
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Libro encuadernado en tapa blanda
PVP: 18,80 €
ISBN 978-0-09-192978-7
EAN 9780091929787
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Disponibilidad inmediata (en stock)
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