The psychology and biology behind what we find cute, and how cuteness has shaped cultures around the world. Why are some things cute, and others not? What happens to our brains when we see something cute? And how did cuteness go global, from Hello Kitty to Disney characters? If adorable things really do rewire our brains, it can help answer some of the biggest questions we have about our evolutionary history and the mysterious origins of animal domestication. A global story: an accessible and informed cultural history for fans of Japanese culture, popular psychology and the history of globalisation