Global Business Today
Editorial McGraw-Hill Education
Fecha de edición enero 2017 · Edición nº 10
Idioma inglés
EAN 9781259921841
1120 páginas
Libro
encuadernado en tapa blanda
Resumen del libro
Global Business Today is for the undergraduate or MBA level course of International Business where a concise paperback is desired. Global Business Today appeals to instructors looking for an analytical (as opposed to a descriptive) approach to the course. Global Business Today is known for being practical, which is an important point as many instructors who teach this course are often not researchers, but come from the business world.
The text is influenced by each of the author's extensive global consulting experience for Fortune 500 companies.
