Dollars and Sense

Dollars and Sense

Ariely, Dan

Editorial Macmillan
Fecha de edición noviembre 2017 · Edición nº 1

Idioma inglés

EAN 9781509864652
Libro encuadernado en tapa blanda


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Resumen del libro

A book about the irrational and odd ways we spend money - and how to curb some of those habits

Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones.
Why does paying for things often feel like it causes physical pain?
Why does it cost you money to act as your own real estate agent?
Why are we comfortable overpaying for something now just because we've overpaid for it before?
In Dollars and Sense, world renowned economist Dan Ariely answers these intriguing questions and many more as he explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances. Partnering with financial comedian and writer Jeff Kreisler, Ariely takes us deep inside our minds to expose the hidden motivations that are secretly driving our choices about money.
Exploring a wide range of everyday topics'from credit card debt and household budgeting to holiday sales'Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.
Fascinating, engaging, funny, and essential, Dollars and Sense is a sound investment, providing us with the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.

Biografía del autor

Daniel Ariely Nació en Nueva York en 1968. De nacionalidad israelí fue soldado y tuvo que abandonar a causa de un accidente que le causó graves quemaduras. Estudió Física y Matemáticas en la Universidad de Tel"'Aviv, y posteriormente Filosofía. Viajó a Estados Unidos obteniendo un master en Psicología Cognitiva en la Universidad de Carolina del Norte, doctorándose en Negocios en la Universidad de Duke, en la que posteriormente ha sido profesor de Economía de Conducta. Es jefe del grupo de investigación eRationality en el Media Lab del Instituto Tecnológico de Massachussets. Publica en numerosas revistas académicas y en periódicos tales comoThe New York Times,Wall st. Journal,The New YorkeryScientific American, e interviene en programas de radio y televisión en Nacional Public Radio, CNN y CNBC.




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