Crafting and Executing Strategy
The Quest for Competitive Advantage: Concepts and Cases
Editorial McGraw-Hill Education
Fecha de edición febrero 2017 · Edición nº 21
Idioma inglés
EAN 9781259921995
912 páginas
Libro
encuadernado en tapa blanda
Resumen del libro
Best Selling Strategy Title. The 21st Edition continues its tradition of being a preeminently teachable text. Its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy is presented as engaging and clearly written.
Biografía del autor
Nancy Konvalinka es antropóloga, profesora e investigadora de la Universidad Nacional de Educación a Distancia (UNED)
