A Practical Guide to Business Creativity : Build your business on ideas

Ideas are the currencyof all future businesses. A Practical Guide toBusiness Creativity provides innovative techniques and proven theories to help youimprove your creative thinking and get more out of yourself and yourbusiness. Whether you aretrying to develop entirely new initiatives or redesign the way you operate,this book will help you break out of your old patterns of thought, thinkoutside the box and generate pioneering ideas that you can put intoaction.