A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

Resumen del libro

The First How-To Strategy Guide to Transmedia Storytelling"Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."-David Gale, Executive Vice President, MTV Cross Media"Transmedia storytelling is a bold and exciting new arena for creativity and innovation. .

. . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium.