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McDonald, Malcolm; Woodburn, Diana
Libro encuadernado en tapa blanda · 496 páginas
PVP: 58,40 €
ISBN 978-0-470-97415-5
EAN 9780470974155
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the ...
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