Tony Wilson
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Cambridge Marketing Handbook
- Kogan Page, 2013
Libro encuadernado en tapa dura · 88 páginas
PVP: 20,65 €
ISBN 978-0-7494-7075-3
EAN 9780749470753
Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part explores the nature of the product itself and how it should fit with the marketplace. It deals primarily with how to craft a strong value-proposition, as seen by customers, and how ...
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