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Libro encuadernado en tapa blanda · 248 páginas
PVP: 17,45 €
ISBN 978-0-262-53598-4
EAN 9780262535984
Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need. In the past, companies found success with a product-first orientation; they made a thing that did a thing. TheInversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation.Rather than asking ...
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