Neil Rackham
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- Gower Publishing, 2008
Libro encuadernado en tapa blanda
PVP: 36,50 €
ISBN 978-0-566-07689-3
EAN 9780566076893
True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; and open questions are more effective than closed questions. All false, says Neil Rackham. He and his team studied ...
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