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Bauer, Thomas; Freundt, Tjark; Gordon, Jonathan; Perrey, Jesko; Spillecke, Dennis
Libro encuadernado en tapa dura
PVP: 36,85 €
ISBN 978-1-119-27833-7
EAN 9781119278337
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing because they want their budget to make a difference for their brands and for their business: more relevant messages, ...
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