David Pearson
Mostrando 2 libros encontrados (1 páginas)
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The 20 Ps of Marketing
A Complete Guide to Marketing Strategy
- Kogan Page, 2013
Libro encuadernado en tapa blanda · 240 páginas
PVP: 31,75 €
ISBN 978-0-7494-7106-4
EAN 9780749471064
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has ...
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Books as History
The Importance of Books Beyond Their Texts
- The British Library, 2013
Libro encuadernado en tapa blanda · 208 páginas
ISBN 978-0-7123-5888-0
EAN 9780712358880
People usually think of books in terms of their contents, their texts, with less thought for books as artefacts. In fact books may possess all kinds of potentially interesting qualities beyond their texts, as designed or artistic objects, or because they have unique properties deriving from the ways they have been printed, bound, annotated, beautified ...
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