Jean Noel Kapferer
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- Kogan Page, 2012
Libro encuadernado en tapa blanda · 512 páginas
PVP: 57,95 €
ISBN 978-0-7494-6515-5
EAN 9780749465155
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the ...
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