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From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement. 'Compelling and vivid' Robert Cialdini, author of Pre-SuasionWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee ...
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Libro encuadernado en tapa blanda · 304 páginas
PVP: 25,00 €
ISBN 978-1-03-502002-7
EAN 9781035020027
Discover the Powerful Force Behind What We Buy, What We Do, and Who We Want to Be We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling ...
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