Editorial Macmillan
Fecha de edición junio 2015 · Edición nº 1
Idioma inglés
EAN 9781447287032
256 páginas
Libro
encuadernado en tapa dura
A masterclass in how to be more creative, from one of the world's true advertising greats
How do you make something out of nothing?
One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions.
From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.
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